SWOT AND TOWS ANALYSIS OF APPLE INC COMPLETE DETAIL 2022
Apple Inc. (Apple) designs,
manufactures, and markets mobile phones, tablets, personal computers (PCs),
portable electronics, and wearable tech. In addition, the business provides
networking solutions, accessories, third-party digital content, and software
and related services. IPhone, iPad, Mac, iPod, Apple Watch, and Apple TV are
all part of Apple's product lineup. It provides a range of personal and
business software programs, including iOS, macOS, iPadOS, and watchOS, as well
as iCloud, AppleCare, Apple Pay, and accessories. Through the Apple Store, App
Store, Apple Arcade, Apple News+, Apple Fitness+, Apple Card, Apple Pay, and
Apple Music, Apple sells and distributes digital content and apps. In addition
to Asia-Pacific, the corporation also conducts business in the Americas,
Europe, the Middle East, and Africa. Cupertino, California, in the US, serves
as the home of Apple.
SWOT analysis of Apple Inc.
Based on its strengths and
prospects, the technology company's SWOT analysis provides strategic insights
on optimizing corporate growth. Based on internal business circumstances and
the external environment, the SWOT analysis framework is a strategic management
decision-making tool that identifies the company's most immediate issues. With
relation to various markets and industries, Apple Inc.'s SWOT analysis looks
for any pertinent strengths, weaknesses, opportunities, and threats (SWOT
variables). The company provides
services in the online digital content distribution, consumer electronics,
cloud computing, and computer technology (hardware and software) sectors. Due
to this circumstance, Apple must create a variety of methods to maintain its
competitiveness and propel its business forward.
Strengths:
·
Market leader in a range of products and services related to tech
·
Highly strong brand image and Strong growth in a global smartphone
industry
·
Innovative and highly sophisticated supply chain
·
Lack of debt results in higher R&D budget driving innovation and new product ideas
·
It is Financially strong in comparison to its competitors strength
·
High profit margins
·
Large and loyal customer base
Weaknesses:
·
Product recalls may harm Apple’s
reputation and as Product recalls were raised of the iPhone 4 due to antenna
problems
·
Products not priced competitively and totally focuses on premium pricing
·
Narrow product range compared to the rivals
·
Products and services incompatible with the other brands
Opportunities:
·
Increasing demand for the mobile gadgets and technology
·
Product diversification
·
Make compatible products
·
Increasing people purchasing power
·
Rising popularity of Google Android
may affect its market share
·
Participation in local communities
and charities to create positive image
which was shadowed by lawsuits
Threats:
·
Rising popularity of Google Android
may affect its market share
·
Rising costs of manufacturing
·
Jobs’ demise a major loss
·
Products and services functioning similar to Apple products are widely
available in market at very cheaper rate.
·
Aggressive promotion campaigns and low pricing from competitors
Apple
Inc. Tows analysis
The SWOT matrix can also be thought of as being
expanded upon by a TOWS matrix. A SWOT matrix aids in determining a company's
strengths, weaknesses, opportunities, and threats. A TOWS matrix, however, aids
in formulating a plan based on the identified elements. It is an analytical
tool that aids in maximizing the possibilities at hand, building on your
strengths, and averting hazards. Through this sample TOWS matrix of Apple for
can be better and deeply understood.
Apple
TOWS Matrix
|
External
/ Internal |
Strengths
(S) |
Weakness
(W) |
|
Opportunities
(O) |
SO – Using strengths to capitalize on available
opportunities |
WO – Overcome weaknesses to capitalize on opportunities |
|
Threats
(T) |
ST – Use strengths to avoid threats |
WT- Reduce weaknesses to avoid threats |
SO:
·
To capitalize on their rising demand, place more emphasis on mobile
device manufacture and marketing. Focus on making laptops more portable;
provide versions with improved portability, such as detachable.
·
Utilize its financial clout (money and influence) and the strength of its
brand image to expand into new product categories and drive revenue.
Additionally, it will gain from its customer interaction and their loyalty as a
result.
·
Join forces with other businesses to create complementary goods and
establish connections that are win-win. This will make it easier to steal
customers from other brands.
WO:
·
To draw buyers from the middle class, provide a variety of items at
reasonable prices.
·
Expand your product offering, explore new markets, and cater to new
client groups.
ST:
·
Robust financial performance strengthens investors’ confidence and provides capital for future
growth avenues, such as opening stores
and expanding e-commerce throughout the global market.
·
Form a partnership with Google to supplement the Apple products.
·
By concentrating on supplier relationships and locating production
facilities in countries with lower labor costs, you may reduce manufacturing
expenses.
·
Focused R&D driving innovation and consolidating its market position. This provides the company with new technological
innovations which can be used in Apple
products.
WT:
·
Long-term contracts that ensure manufacturing obligations are met between
Apple Inc. and the suppliers
·
Continuous brand marketing will increase consumer awareness and demand
for items.
·
Involvement in charitable organizations and local communities to build a
favorable reputation that was clouded by lawsuits.
·
Continue investing in technology to keep one step ahead of rivals and
take the lead in your market.
(Date:
June 26, 2022)
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